Trademarks could become your company’s most valuable asset. Consequently, making your trademark applications correct from the beginning is essential. In Europe, trademark applications are made at the European Union Intellectual Property Office (EUIPO). In this article, we can help you with getting your trademark to know better and make your application.
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What is a trademark? Why are Trademarks Important?
A trademark is a feature that distinguishes your business from other similar ones and competitors and is a sign that refers to your products. Trademarks consist of the brand logo and any signs, words, figures, shapes, positions, patterns, colors, sounds, multimedia, hologram, and even packaging. For you to apply, your product or service must be distinguishable and unique from others.
It’s highly recommended to make a registration to secure your investment. With your trademark registration, you can safely protect your brand and business identity. Protecting your hard work and brand identity is essential, no matter your business size. The trademark will restrict your competitors from imitating you and protect your business from poaching your customers or damaging your brand reputation.
In addition to trademarks, It is essential to make your logo and products as unique as possible. Therefore, your hard work will be harder to copy by your competitors. You should represent your trademark clearly and objectively.
With the EU Trademark application, your business can receive protection from the entire European Union. Suppose you have a business in the EU or are willing to have a business. In that case, It is recommended to apply for an EU trademark to avoid problems such as being copied from other competitors and have more options for legal defense. You can also sell or permit the use of your trademark by someone else.
What is the European Union Intellectual Property Office?
The European Union Intellectual Property Office (EUIPO), established in 1994, is a European Union institution that manages EU Trademark and Design rights that apply throughout the EU. These rights complement national intellectual property (IP) rights and are connected to international IP systems. EUIPO takes trademark applicants.
EUIPO registers almost 135,000 trademarks and receives more than 9,000 design applications annually. It also conducts various projects and research to raise awareness about intellectual property infringement and manages the Orphan Work Database within the framework of the European Union.
Who can be the owner of an EU trademark?
There is no restriction on owning an EU trademark. Any individual or company can own an EU trademark, and small business or worldwide business owners can apply for an EU Trademark.
The owner must be kept up to date while applying accurate details of the proprietor of the mark, not to doubt who owns the mark and make the correct application.
If you are applying for EU Trademark as a company, you must provide the following information:
- Full name and legal name
- Country of registration
If you are applying as an individual, you must provide the following information:
- Name and surname
In both options, it will be helpful for you to provide your contact information, such as email, phone number, and fax number.
How long is an EU trademark valid?
According to EUTMR, a European Union trademark is valid for ten years. Article 52 of the regulation states that “EU trade marks shall be registered for ten years from the date of filing of the application, and registration may be renewed for further periods of 10 years.”
There are conditions for EU trademark renewal. They are:
- Filing an explicit request for renewal of the registration in the six months before the expiry;
- Payment of fees.
The request for renewal of the trademark and fee payment must be made within six months before the expiration date. A renewal application cannot be made after its expiration.
How can Euromos Global help you?
Most of the applications made without legal knowledge and experience are rejected. We help you fulfill the legal requirements for your application to end positively. We offer you a service to get your EU Trademark more easily. We manage your EU Trademark application process and fulfill all the requirements for you to ensure a positive result. Get our consulting service to have an easy, fast and efficient process.
Rejected applications can harm your company financially, and non-refundable fees can put your company in trouble. Filling out a simple form may not be enough for your trademark application, and many legal requirements exist for registering an EU Trademark. We are providing consultancy services, so you do not experience this situation.